Our Price: £12.00

Camp Coffee Metal Advertising Sign

A Camp Coffee Metal Advertising Sign, picturing a soldier and a sailor drinking the Camp Coffee.

This new advertising sign comes quality wrapped, making it an ideal gift for any occasion, or a nostalgic purchase for yourself.
Our vintage tin signs are ideal for that special room in your home.

These retro signs have pre drilled holes to all 4 corners for easy fixing.

40cm X 30cm

Hand made in the UK, from quality enamelled metal.

Further Information

Camp Coffee is a Scottish food product, which began production in 1876 by Paterson & Sons Ltd. in a plant on Charlotte St, Glasgow. Almost one-hundred years later in 1974 businessman Daniel Jenks merged with Paterson to form Paterson Jenks plc. In 1984, Paterson Jenks plc was bought by McCormick & Company. Thereafter, McCormick UK Ltd assimilated Paterson Jenks plc into Schwartz. Interestingly, McCormick claims not to be the manufacturer on their main site, and the product can't be found on the Schwartz site either.

Camp Coffee is a glutinous brown substance which consists of water, sugar, 4% coffee essence, and 26% chicory essence. This is generally used as a substitute for coffee, by mixing with warm milk in much the same way as cocoa, but it is commonly found on baking aisles in supermarkets as it is also used as an ingredient in coffee cake and other confections.

The label is rather old-fashioned in tone, consisting of a drawing of a Gordon Highlander soldier (allegedly Major General Sir Hector Macdonald) and a Sikh soldier sitting down together outside a tent, from which flies a flag carrying the drink's slogan, "Ready Aye Ready". This slogan uses the form of the Scots "aye" meaning "always" so the drink was "Ready Always Ready" to be made. Originally the picture depicted the Sikh as carrying a tray of coffee, an intermediate version, with the Sikh standing but the tray missing was also used it is widely believed that this was changed to avoid the imperialist connotations of the Sikh as a servant, although the company does not confirm or deny this.  The original drawing was by William Victor Wrigglesworth.

Legend has it that it was originally developed as a method of brewing coffee quickly for military purposes.

Today Camp is a British icon of nostalgia, as many remember it from their childhoods.

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