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A familiar sight in most pantrys around Britain. Bovril, the nations favourite beefy drink.
This new advertising sign comes quality wrapped, making it an ideal gift for any occasion, or a nostalgic purchase for yourself. Our vintage tin signs are ideal for that special room in your home.
These retro signs have pre drilled holes to all 4 corners for easy fixing.
40cm X 30cm
Hand made in the UK, from quality enamelled metal.
Further Information
Way back in 1871, Napoleon ordered a million cans of beef for his hungry army. A Scot, John Lawson Johnston, rose to the challenge with his invention “ Johnston’s Fluid Beef”. This was renamed Bovril back in 1886, and so the beefy drink we know and love was born.
16 years later, on Christmas Day of 1902, and far, far away near the South Pole, Captain Scott and Ernest Shackleton supped on a cup of Bovril after a chilling 4-hour march.
By 1909, it wasn’t just explorers and soldiers that took strength from Bovril; hundreds and thousands of football supporters up and down the country were gulping down steaming hot cups of Bovril. In fact, by this time, Bovril was so popular with Brits that an electric advertising sign was erected in London’s Piccadilly Circus.
By 1968, the Bovril empire owned Argentinean beef ranches that totalled the equivalent to half the size of England. Production was also moved from London to its current home in Burton on Trent.
Today, Bovril is as popular as ever, providing 3 and a half million jars of strength every year to Brits in need.
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INCENSE
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